Focused on the music, fashion, and visual art scenes in Boston, the magazine served as a platform for creative individuals to express themselves and gain exposure, establishing itself as the premier source for emerging creators in the city. The magazine launched two successful print runs across the city of Boston, Massachusetts through a partnership with the retailer Newbury Comics.

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As the CEO and Creative Director of Sleepless Boston, I spearheaded the development of the brand's concept and visual identity. The project involved launching two print magazines that rivaled the sophistication of coffee table books, and created all website components to enhance the marketability of the magazines and drive online sales. The aim was to produce a high-quality physical product while also developing a digital presence that supports and amplifies the brand's reach and impact.