PLUTO LA
Web UX & 3D
About
PLUTO is a multi-level helipad, penthouse, nightclub, and event space located in Mid-Wilshire Los Angeles. We were contacted to welcome the launch of their new nightclub with website and brand development.

We were tasked with developing the brand identity for Pluto and constructing its website, which involved three key components: mobile and desktop website development, and 3D-rendered artifacts. The design emphasized a low-profile aesthetic to maintain the brand's elusive and exclusive characteristics. A notable feature was a 3D-designed and animated visual for the site's landing page, inspired by the River Styx from Greek mythology. This visual depicts a river flowing through a replica of the nightclub’s hallway, inviting guests to experience the anticipation and excitement of the night ahead.

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